Lord Adair Turner

“Too many books bemoan the economic problems facing ageing societies. This splendid book is quite different. It rightly sees increased rising life expectancy as a wonderful gift, but explores the multiple ways in which individuals , companies and societies must adapt if we are to seize the opportunities before us. Well written and combining insights from psychology and economics, it should be read by anyone who wants to understand how life chances and choices will be transformed in a world where living beyond 100 will become the norm.”

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